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SojernSurvey

56%

AI use for comparing prices

Do travellers use AI to compare prices?

56% of AI users compare prices with it, though only 32% use it to compare flights and hotels specifically.

ValueApril 2026 · United States
56%

AI use for comparing prices

AI users among 1,006 US adults

Sojern

The 24-point gap between general price comparison and flight-and-hotel comparison marks the current boundary of trust. Travellers use AI to understand what things cost, then switch to a booking surface to transact.

Source

SojernVendor research
Open the original documentopens the original document on the publisher's site
Reference period
Geography
United States
Evidence type
Survey
Sample
AI users among 1,006 US adults
Last checked

Method

Sojern traveller survey, April 2026, AI users among 1,006 US adults.

Method →

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