SojernSurvey
43%
AI use for building and organising itineraries
Do travellers use AI to build itineraries?
43% of AI users build and organise itineraries with it; 42% use it to research itineraries.
AI use for building and organising itineraries
AI users among 1,006 US adults
Itinerary building is the task destination organisations most underestimate: only 20% of DMO leaders rank it as high-value, while four in ten travellers already do it with AI.
Source
- Reference period
- Geography
- United States
- Evidence type
- Survey
- Sample
- AI users among 1,006 US adults
- Last checked
Method
Sojern paired surveys, April 2026. The traveller and DMO figures come from the same study, fielded concurrently.
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