{
  "@context": "https://schema.org",
  "@type": "Observation",
  "id": "ai-task-itinerary-building",
  "label": "AI use for building and organising itineraries",
  "question": "Do travellers use AI to build itineraries?",
  "answer": "43% of AI users build and organise itineraries with it; 42% use it to research itineraries.",
  "value": 43,
  "display": "43%",
  "unit": "percent",
  "evidence_type": "survey",
  "period": "April 2026",
  "period_iso": "2026-04",
  "year_on_year_pct": null,
  "comparison": null,
  "geography": "United States",
  "topics": [
    "planning-tasks"
  ],
  "sample": "AI users among 1,006 US adults",
  "methodology": "Sojern paired surveys, April 2026. The traveller and DMO figures come from the same study, fielded concurrently.",
  "confidence": "high",
  "verified_against_primary": true,
  "source": {
    "id": "sojern",
    "name": "Sojern",
    "type": "vendor-research",
    "url": "https://www.sojern.com/press-release/new-research-reveals-travellers-are-two-years-ahead-of-the-travel-industry-on-ai",
    "homepage": "https://www.sojern.com/reports/"
  },
  "located_via": null,
  "last_checked": "2026-10-02",
  "page_url": "https://travel.rankwit.ai/data/ai-task-itinerary-building"
}