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Booking.comSurvey

45%

40%navigation

In-trip AI use for translation

What do travellers use AI for during a trip?

Translation leads in-trip use at 45%, followed by activity suggestions at 44% and navigation at 40%.

For comparisonApril–May 2025 · Global (33 markets)
In-trip AI use for translation · Global (33 markets)45%
navigation40%

5 points apart

Booking.com

In-trip use is higher than pre-trip use for most tasks, which is easy to miss. The traveller who arrives having planned without AI will often still use it on the ground.

Source

Booking.comPlatform data
Open the original documentopens the original document on the publisher's site
Reference period
Geography
Global (33 markets)
Evidence type
Survey
Sample
In-trip use among AI users, 33 markets
For comparison
navigation: 40%
Last checked

Method

Booking.com Global AI Sentiment Report, April–May 2025, among AI users in travel. 96% of AI users reported using it while travelling.

Method →

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