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Booking.comSurvey

36%

25%detractors

Share of consumers classified as AI enthusiasts

How is consumer sentiment towards AI distributed?

36% of consumers are AI Enthusiasts and 25% are Detractors, with Advocates at 13%, Cautious at 13% and Sceptics at 9%.

For comparisonApril–May 2025 · Global (33 markets)
Share of consumers classified as AI enthusiasts · Global (33 markets)36%
detractors25%

11 points apart

Booking.com

The five-cohort split is more useful than any average. A quarter of the market is actively negative on AI, which is why visible AI features can cost conversion with some audiences even as they win others.

Source

Booking.comPlatform data
Open the original documentopens the original document on the publisher's site
Reference period
Geography
Global (33 markets)
Evidence type
Survey
Sample
37,325 respondents across 33 markets
For comparison
detractors: 25%
Last checked

Method

Booking.com Global AI Sentiment Report, April–May 2025. Full split: Enthusiasts 36%, Advocates 13%, Cautious 13%, Sceptics 9%, Detractors 25%. The five published shares sum to 96%; the report does not say what the remaining 4% is, so the cohorts are not a complete partition of the sample.

Method →

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