{
  "@context": "https://schema.org",
  "@type": "Observation",
  "id": "ai-enthusiast-cohort-share",
  "label": "Share of consumers classified as AI enthusiasts",
  "question": "How is consumer sentiment towards AI distributed?",
  "answer": "36% of consumers are AI Enthusiasts and 25% are Detractors, with Advocates at 13%, Cautious at 13% and Sceptics at 9%.",
  "value": 36,
  "display": "36%",
  "unit": "percent",
  "evidence_type": "survey",
  "period": "April–May 2025",
  "period_iso": "2025-04",
  "year_on_year_pct": null,
  "comparison": {
    "label": "detractors",
    "display": "25%",
    "value": 25
  },
  "geography": "Global (33 markets)",
  "topics": [
    "trust-and-autonomy"
  ],
  "sample": "37,325 respondents across 33 markets",
  "methodology": "Booking.com Global AI Sentiment Report, April–May 2025. Full split: Enthusiasts 36%, Advocates 13%, Cautious 13%, Sceptics 9%, Detractors 25%. The five published shares sum to 96%; the report does not say what the remaining 4% is, so the cohorts are not a complete partition of the sample.",
  "confidence": "high",
  "verified_against_primary": true,
  "source": {
    "id": "booking",
    "name": "Booking.com",
    "type": "platform-data",
    "url": "https://news.booking.com/bookingcom-releases-the-global-ai-sentiment-report",
    "homepage": "https://news.booking.com/"
  },
  "located_via": null,
  "last_checked": "2026-10-02",
  "page_url": "https://travel.rankwit.ai/data/ai-enthusiast-cohort-share"
}