{
  "@context": "https://schema.org",
  "@type": "Observation",
  "id": "ai-trip-planning-global-consumers",
  "label": "Consumers using AI for trip planning",
  "question": "What share of consumers worldwide use AI for trip planning?",
  "answer": "51% of consumers said they use AI for trip planning in Euromonitor's Voice of the Consumer: Travel Survey, fielded January–February 2025.",
  "value": 51,
  "display": "51%",
  "unit": "percent",
  "evidence_type": "survey",
  "period": "January–February 2025",
  "period_iso": "2025-01",
  "year_on_year_pct": null,
  "comparison": null,
  "geography": "Global",
  "topics": [
    "traveler-adoption"
  ],
  "sample": "Voice of the Consumer: Travel Survey",
  "methodology": "Euromonitor's Voice of the Consumer: Travel Survey, fielded January to February 2025 across its standard multi-market consumer panel. The question asks about AI broadly rather than generative AI specifically.",
  "confidence": "high",
  "verified_against_primary": true,
  "source": {
    "id": "euromonitor",
    "name": "Euromonitor International",
    "type": "industry-research",
    "url": "https://www.euromonitor.com/article/ai-a-turning-point-in-global-travel",
    "homepage": "https://www.euromonitor.com/store/explore-reports/travel"
  },
  "located_via": null,
  "last_checked": "2026-10-02",
  "page_url": "https://travel.rankwit.ai/data/ai-trip-planning-global-consumers"
}