{
  "@context": "https://schema.org",
  "@type": "Observation",
  "id": "genai-travel-planning-share-amadeus",
  "label": "Travellers using generative AI to plan travel",
  "question": "How fast is generative AI adoption growing in travel planning?",
  "answer": "18% of global travellers used generative AI for travel planning in 2025, up from 11% the year before — a 64% increase.",
  "value": 18,
  "display": "18%",
  "unit": "percent",
  "evidence_type": "survey",
  "period": "2025",
  "period_iso": "2025",
  "year_on_year_pct": 64,
  "comparison": {
    "label": "2024",
    "display": "11%",
    "value": 11
  },
  "geography": "Global",
  "topics": [
    "traveler-adoption"
  ],
  "sample": "Amadeus global traveller survey",
  "methodology": "Amadeus global traveller survey reported in Travel Trends 2026. Repeated question wording across 2024 and 2025 waves, which makes the year-on-year change more reliable than either level on its own.",
  "confidence": "high",
  "verified_against_primary": true,
  "source": {
    "id": "amadeus",
    "name": "Amadeus",
    "type": "vendor-research",
    "url": "https://amadeus.com/documents/resources/research-report/travel-trends-2026/amadeus-travel-trends-2026-report.pdf",
    "homepage": "https://amadeus.com/en/blog"
  },
  "located_via": null,
  "last_checked": "2026-10-02",
  "page_url": "https://travel.rankwit.ai/data/genai-travel-planning-share-amadeus"
}