~25%
3x lowerversus 2022
US travellers using generative AI for trip planning
How fast has generative AI trip planning grown in the US?
Nearly a quarter of US travellers used generative AI tools for trip planning in late 2025, three times the 2022 level, per Deloitte.
~25%US travellers using generative AI for trip planning
A three-year trend from one publisher, which makes the direction more trustworthy than the level. Deloitte's own travel outlook is the primary document; an earlier version of this page attributed the figure to Deloitte's Summer Travel Survey, which does not in fact report on AI.
Source
- Reference period
- Geography
- United States
- Evidence type
- Survey
- Sample
- Synthesis of Deloitte's 2025 Summer Travel, Holiday Travel and Corporate Travel surveys, fielded March to October 2025
- For comparison
- versus 2022: 3x lower
- Last checked
Method
Deloitte 2026 Travel Industry Outlook, synthesising its 2025 Summer Travel, Holiday Travel and Corporate Travel surveys, fielded March to October 2025. 'Nearly a quarter' is Deloitte's own wording; we do not sharpen it.
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54%
US travellers who have used AI to plan a trip
75%
US travellers who intend to use AI for future trips
51%
Consumers using AI for trip planning
67%
Consumers who have used AI in some travel context
89%
Consumers who want to use AI in future travel planning
18%
11%2024