{
  "@context": "https://schema.org",
  "@type": "Observation",
  "id": "genai-trip-planning-deloitte",
  "label": "US travellers using generative AI for trip planning",
  "question": "How fast has generative AI trip planning grown in the US?",
  "answer": "Nearly a quarter of US travellers used generative AI tools for trip planning in late 2025, three times the 2022 level, per Deloitte.",
  "value": 25,
  "display": "~25%",
  "unit": "percent",
  "evidence_type": "survey",
  "period": "Late 2025",
  "period_iso": "2025",
  "year_on_year_pct": null,
  "comparison": {
    "label": "versus 2022",
    "display": "3x lower",
    "value": null
  },
  "geography": "United States",
  "topics": [
    "traveler-adoption"
  ],
  "sample": "Synthesis of Deloitte's 2025 Summer Travel, Holiday Travel and Corporate Travel surveys, fielded March to October 2025",
  "methodology": "Deloitte 2026 Travel Industry Outlook, synthesising its 2025 Summer Travel, Holiday Travel and Corporate Travel surveys, fielded March to October 2025. 'Nearly a quarter' is Deloitte's own wording; we do not sharpen it.",
  "confidence": "high",
  "verified_against_primary": true,
  "source": {
    "id": "deloitte",
    "name": "Deloitte",
    "type": "consultancy",
    "url": "https://www.deloitte.com/us/en/insights/industry/transportation/travel-hospitality-industry-outlook.html",
    "homepage": "https://www.deloitte.com/us/en/insights/industry/transportation/2026-summer-travel-trends-survey.html"
  },
  "located_via": null,
  "last_checked": "2026-10-02",
  "page_url": "https://travel.rankwit.ai/data/genai-trip-planning-deloitte"
}