Conversational Commerce

Travel is a strong fit in principle and a weak one in practice so far: trips are complex, multi-person and high-value, which is where conversation beats browsing, but also where trust requirements are highest. The delegation figures mark the limit: around 79% of travellers have used AI for travel and about 6% are comfortable letting it handle most of their planning. Agentic AI is the second attempt at the same idea with better tooling.