NAP
Name, Address, Phone
The core identity facts of a physical business, and the baseline consistency test.
NAP consistency predates AI and matters more now. Conflicting names, addresses or phone numbers across platforms fragment an entity, and a fragmented entity is one a model is less likely to name. It is the cheapest possible fix and still one of the most common faults in independent hospitality.
Related terms
Related indicators
Every figure carries its publisher, sample and field period.