Structured Data
Machine-readable markup that states explicitly what a page's content means.
Structured data converts prose into assertions a machine can use without inference: this is a hotel, this is its address, this is the price, this is the date the figure refers to. For AI answers it reduces the chance of a model guessing wrong, and it is the single highest-leverage technical change most travel sites can make.
Related terms
Related indicators
Every figure carries its publisher, sample and field period.