Entity
A distinct real-world thing a model can reason about — a property, a city, a person, an organisation.
Models answer about entities, not keywords. A property that is described consistently across its own site, directories, review platforms and destination sites resolves to one confident entity. One described inconsistently resolves to several uncertain ones, and uncertainty is the most common reason a model declines to name a business.
Related terms
Related indicators
Every figure carries its publisher, sample and field period.