Generative Engine Optimisation

GEO targets the answer rather than the result list. Where SEO competes for a position on a page of ten links, GEO competes to be one of the three or four entities an assistant names. The working inputs are different too: structured and current facts, consistent description across the sources a model already trusts, and content shaped as answers rather than pages. In travel this matters because 40% of travellers report discovering a destination through AI.