SEO
Search Engine Optimisation
Making pages discoverable and competitive in a ranked list of results.
SEO has not been replaced, and treating GEO as its successor is a mistake. Models still ground answers in crawled, indexed content, so technical health, crawlability and authority remain inputs. What changed is the surface: a results page shows ten options and an AI answer names three. Positions eleven through a hundred did not have much value before, but they existed.
Related terms
Related indicators
Every figure carries its publisher, sample and field period.