LLMO
Large Language Model Optimisation
An umbrella term for influencing how language models represent a brand, used interchangeably with GEO.
LLMO is used more in vendor marketing than in practice, and generally means the same thing as GEO. Where a distinction is drawn, LLMO leans towards how a model represents an entity in its parameters and retrieval index, while GEO leans towards the generated answer. The operational work overlaps almost entirely.
Related terms
Related indicators
Every figure carries its publisher, sample and field period.