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SojernSurvey

63%

Travellers who would use an AI trip planner on a destination website

Do travellers want AI tools on destination websites?

63% of travellers would use an AI trip planner on a destination website, while only 22% of DMOs offer one.

ValueApril 2026 · United States
63%

Travellers who would use an AI trip planner on a destination website

1,006 US adults

Sojern

A 41-point gap between stated demand and available supply, measured in the same study. Few product decisions in travel marketing have this clear an evidence base.

Source

SojernVendor research
Open the original documentopens the original document on the publisher's site
Reference period
Geography
United States
Evidence type
Survey
Sample
1,006 US adults
Last checked

Method

Sojern paired surveys, April 2026: 1,006 US travellers and 103 DMO leaders, fielded concurrently.

Method →

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