6
OECD priority areas for responsible AI adoption in tourism
What does the OECD recommend on AI in tourism?
The OECD identifies six priority areas for responsible AI adoption in tourism across APEC economies.
6
OECD priority areas for responsible AI adoption in tourism
September 2026 · APEC economies
Policy work has moved from describing AI to setting conditions for its adoption. The OECD's framing centres on SME access, because tourism is SME-dominated and the benefits otherwise concentrate among operators with capital to invest.
Source
- Reference period
- Geography
- APEC economies
- Evidence type
- Analysis
- Sample
- OECD policy paper on AI and tourism in APEC economies
- Last checked
Method
OECD policy paper 'Artificial Intelligence and tourism in APEC economies', published 9 September 2026. Qualitative policy analysis rather than a survey.
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29%sometimes fact-checkConsumers who always fact-check AI outputs
25%
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64%
DMOs producing AI-formatted content
63%
Travellers who would use an AI trip planner on a destination website
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Travellers less likely to visit a destination site without AI features
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