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SojernSurvey

25%

Travellers less likely to visit a destination site without AI features

Does a missing AI feature cost destination websites traffic?

25% of travellers say they are less likely to visit a destination website that has no AI features.

ValueApril 2026 · United States
25%

Travellers less likely to visit a destination site without AI features

1,006 US adults

Sojern

The downside measure to go with the 63% demand figure. A quarter of the audience treats the absence of AI tooling as a reason to go elsewhere.

Source

SojernVendor research
Open the original documentopens the original document on the publisher's site
Reference period
Geography
United States
Evidence type
Survey
Sample
1,006 US adults
Last checked

Method

Sojern traveller survey, April 2026, 1,006 US adults. Stated preference.

Method →

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