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SojernSurvey

22%

DMOs offering AI trip planning on their website

How many destinations offer AI trip planning?

Only 22% of destination organisations offer AI trip-planning capability on their own website.

ValueApril 2026 · Global
22%

DMOs offering AI trip planning on their website

103 DMO leaders

Sojern

Set against 54% of travellers who already plan with AI and 63% who say they would use a planner on a destination site, this is the sharpest supply-demand gap in the observatory.

Source

SojernVendor research
Open the original documentopens the original document on the publisher's site
Reference period
Geography
Global
Evidence type
Survey
Sample
103 DMO leaders
Last checked

Method

Sojern survey of 103 DMO leaders, April 2026, fielded alongside the traveller survey. Small sample, so treat as indicative of direction rather than precise.

Method →

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