SojernSurvey
72%
DMO leaders who see irrelevance risk within two years
Do destination leaders think AI is urgent?
72% of DMO leaders believe that failing to adopt AI within two years risks their destination becoming irrelevant.
DMO leaders who see irrelevance risk within two years
103 DMO leaders
Awareness is not the constraint. Nearly three-quarters name the risk, a quarter have written a strategy, and a fifth have shipped anything. The gap is execution capacity.
Source
- Reference period
- Geography
- Global
- Evidence type
- Survey
- Sample
- 103 DMO leaders
- Last checked
Method
Sojern survey of 103 DMO leaders, April 2026. Attitudinal measure.
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