{
  "@context": "https://schema.org",
  "@type": "Observation",
  "id": "dmos-creating-ai-formatted-content",
  "label": "DMOs producing AI-formatted content",
  "question": "Are destinations restructuring content for AI?",
  "answer": "64% of destination organisations now create AI-formatted content (lists, FAQs and structured answers) to match how AI engines retrieve information.",
  "value": 64,
  "display": "64%",
  "unit": "percent",
  "evidence_type": "survey",
  "period": "2026",
  "period_iso": "2026",
  "year_on_year_pct": null,
  "comparison": null,
  "geography": "Global",
  "topics": [
    "discovery-and-visibility",
    "destinations-dmo"
  ],
  "sample": "359 destination marketers worldwide, fielded with Dynata. Quoted from the publisher's summary; the full report is behind a download form",
  "methodology": "Sojern State of Destination Marketing 2026, 359 destination marketers worldwide, fielded in partnership with Dynata.",
  "confidence": "medium",
  "verified_against_primary": false,
  "source": {
    "id": "sojern",
    "name": "Sojern",
    "type": "vendor-research",
    "url": "https://www.sojern.com/reports/state-of-destination-marketing-2026",
    "homepage": "https://www.sojern.com/reports/"
  },
  "located_via": null,
  "last_checked": "2026-10-02",
  "page_url": "https://travel.rankwit.ai/data/dmos-creating-ai-formatted-content"
}