{
  "@context": "https://schema.org",
  "@type": "Observation",
  "id": "dmo-digital-spend-increase",
  "label": "DMOs increasing digital marketing spend",
  "question": "Are destinations spending more on digital marketing?",
  "answer": "41% of DMOs increased digital spend, 41% held it flat and 13% cut it.",
  "value": 41,
  "display": "41%",
  "unit": "percent",
  "evidence_type": "survey",
  "period": "2026",
  "period_iso": "2026",
  "year_on_year_pct": null,
  "comparison": {
    "label": "cut spend",
    "display": "13%",
    "value": 13
  },
  "geography": "Global",
  "topics": [
    "destinations-dmo",
    "economics"
  ],
  "sample": "359 destination marketers worldwide",
  "methodology": "Sojern State of Destination Marketing 2026, 359 destination marketers worldwide, fielded with Dynata. Remaining share did not report.",
  "confidence": "high",
  "verified_against_primary": true,
  "source": {
    "id": "sojern",
    "name": "Sojern",
    "type": "vendor-research",
    "url": "https://www.sojern.com/reports/state-of-destination-marketing-2026",
    "homepage": "https://www.sojern.com/reports/"
  },
  "located_via": null,
  "last_checked": "2026-10-02",
  "page_url": "https://travel.rankwit.ai/data/dmo-digital-spend-increase"
}